Wills Lifestyle India Fashion Week
The
Fashion Design Council of India (FDCI) was established in 1998 for the development
of the Indian Fashion Industry. The Council commenced with the vision
of promoting ready to wear and Diffusion markets in India. In 2000, FDCI,
organised their first Fashion event- India Fashion Week which became the
platform for the Business of Fashion to facilitate interaction between designers
and buyers in India and abroad. Gradually as the years passed, the event turned
out as the biggest fashion extravaganza of the country, generating unprecedented
business opportunities for the Fashion Design industry in domestic and international
markets. This fashion week paved way to get international recognition and space
for Indian designer wear all over the world.
The last six years since its inception, Lakme, a leading cosmetics
brand participated as the title sponsor of India Fashion Week and the event
was known as Lakme India Fashion week. But in 2006, FDCI found a new title
sponsor in the ITC group . The ITC-sponsored event was named 'Wills Lifestyle
India Fashion Week' (WLIFW), and was organized in Delhi during April.
It covered the two seasonal market segments – Autumn-Winter and Spring-Summer.
Around 75 of India’s best designers presented their Spring-Summer Prêt
(ready to wear) and Diffusion collections to the most prominent names among
buyers, media and fashionists, both Indian and International. This event also
served as a launching pad for several new designers and models in India. Designers
like Sabyasachi, Aki Narula, Varun Bahl, Anshu Arora Sen, Shantanu Goenka, Shane
& Falguni Peacock, Gauri & Nainika are few names that were unveiled
to the fashion industry by the IFW.
Apart from the Fashion week, FDCI also organises some other
events such as Mega designer sale, Fashion Machine etc. regularly.