It is a 10day long festival which is celebrated from 14th Jan to 23 January. It is held in a traditional Nalukettu which is the quadrangular upper class house with a central open courtyard. The event takes place at Kovalam Beach which comes alive with the culture, arts and crafts of Kerala. There will be Exhibitions, live music, performances of art forms of Kerala and a large market that sells everything from handmade jewellery to intricately-carved furniture.