This is a four day tourism fair with a colourful march of 101 elephants. During January 17 to 20, the elephants decorated with bright colours and jewels, march from  Thrissur to Thiruvananthapuram via Kochi and Alappuzha. The march concludes at Thiruvallam, near Kovalam Beach with cultural programs and seaside barbecue. Boat races and folk art performances are also arranged during this period where the tourists can have glimpses of Kerala culture.