Boy meets girl, sparks fly, love blossoms, parents disapprove but finally true love triumphs. In Aditya Chopra's hands that very predictable plotline transformed into the magical "Dilwale Dulhania Le Jayenge" which has completed an incredible 600 weeks.

With Shah Rukh Khan and Kajol in the lead, a crackling script and the rolling hills of Switzerland competing with the green mustard fields of rural Punjab, DDLJ, as the film is referred to, became a landmark.

In a phenomenon that perhaps defies explanation, the movie has been playing in Mumbai's Maratha Mandir theatre for the last 12 years since its release on Oct 20, 1995 - breaking the record set by "Sholay" by a full seven years.

And the crowds are still coming in, notwithstanding the many DVDs and VCDs floating around.