Kundam Thiru Vizha is the annual temple festival held at Masani Amman Kovil located about 45kms from Coimbatore. The 18 day long festival is celebrated with much pomp and splendor and thousands of devotees flock to the temple during that time . The festival represents which represents the annual Brahmorchavam in this shrine, commence with flag hoisting ceremony on the new moon day of the Tamil Month Thai. On the 14th day, special worship is held on the graveyard at midnight. Chithira Ther festival is held on the 16th day. On that day, after the circumambulation of the decorated chariot around the town, the holy fire of the 'Kundam' is lighted by 10.00 pm. On the 17th day at 9.00 A.M. devotees, in great excitement and frenzy jump into a fire-pit sprawling to a staggering length of 40 feet for fire-walking in fulfillment of their vows. Mahamuni Pooja is performed on the last day of the festival, after anointment to the deity.