The annual Vairamudi festival at the Cheluvanarayana temple of Melkote is a part of the Brahmotsavam during the month of Panguni (March-April). Vairamudi festival is celebrated on the 4th day of Brahmotsavam. On this day Lord Cheluvarayaswamy decked with the legendary diamond-studded crown (Vairamudi crown), along with his consorts was taken in a procession at the auspicious hour around the town. This nightlong event is witnessed by thousands of devotees.